Like most flat screen manufacturers, Sony has focused more on the profitable LCD TV market in recent years as sales of plasma displays continue to fall. BRAVIA was launched in 2005 to replace the WEGA brand name that Sony had used up until that point. The current range is split up into nine series, with each one having a name made up of a combination of letters, such as the top of the range ZX series. A Sony BRAVIA TV is considered by many reviewers and consumers to be the best that money can buy, with an impressive set of features not found on other LCD TVs. These include the BRAVIA engine, MotionFlow, and a host of energy saving features that help the environmental while saving money.

When shopping a new Sony BRAVIA TV, the most important feature to consider is resolution of the display. Practically all flat screen TVs sold today have a tuner that can receive full high definition (full HD), but many of them do not sufficient resolution to actually show that level of picture quality. Full HD is essential for sharp pictures on a large display, but it is not that important for smaller displays. Many viewers cannot tell the difference between full HD and standard HD when looking at a display that is smaller than 32 inches. The actual resolution should be written somewhere on the box, and only a resolution of 1920x1080p is considered to be full HD.

The BRAVIA engine is the feature that really separates a Sony BRAVIA TV from the others on the market. It is what is known in the trade as a digital signal processor, and it is used to clean up the broadcast picture and make it appear sharper and more vibrant. One way that the BRAVIA engine improves picture quality is by adjusting the colors to make skin tones appear more natural, and also to makes darker scenes appear more detailed. There are several versions of the BRAVIA engine but most viewers will be satisfied with any version. Only video professionals and home theater enthusiasts will be interested in the technical differences between the various BRAVIA engines.

Most of the current Sony BRAVIA TV models have a feature called MotionFlow. This is different to the BRAVIA engine, which is used to produce a sharp picture with vibrant colors. MotionFlow helps to smooth out fast movement on the display by creating and inserting additional frames into the broadcast signal. Many brand name LCD TVs have a feature similar to this, but Sony has probably the best name for it. It is great at making action scenes appear sharper and less blurry. Action movies and sports broadcasts show very fast movement, so MotionFlow should be an essential feature for anyone shopping for a Sony BRAVIA TV.

There are plenty of other features to consider when comparing different Sony BRAVIA TV models. The Ambient Light Sensor measures the lighting conditions in the room and adjusts the display brightness to suit. This does away with the need to change the brightness mode using the remote, and it also helps to save energy and reduces eye strain when the room is dark. BRAVIA Sync is another innovative feature that allows the equipment in a home entertainment setup to be operated using the TV remote. The other equipment can be turned on and off with the press of a single button, which is much faster and easier than using several different remotes each time.

Environmental features should also be considered when shopping for a new flat screen TV. Most of the models in the Sony BRAVIA TV range have several useful features that help save energy and money. Standby power is a major source of energy wastage in many appliances. The Energy Saving Switch on a Sony BRAVIA TV cuts the standby power to almost nothing. The Presence Sensor also helps to save energy by turning off the picture when it does not detect any movement in the room after a certain time. Once the sensor detects movement again, it quickly turns the picture back on. Of course, the packaging and manuals included with the TV are made from recyclable materials where possible.

This Sony BRAVIA TV Review is Written/Updated on Dec 7th, 2009 and filed under Consumer Electronics. Both comments and pings are currently closed.

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