Digital Signage Display

Flat screens are a great way to watch television in the home, but they are also useful for sending a message out to a large number of people. There is even a special type of flat screen that has been designed just for this purpose, called the digital signage display. It can be found in retails stores, airports, train stations, museums, sports stadiums, and many other places. Along with the usual features of a flat screen such as brightness and contrast, there are a few other features that need to be considered before purchasing one. Several accessories are available that can enhance the performance of a display, such as speakers and mounts.

A digital signage display looks almost identical to a regular flat screen television, but it typically lacks a tuner and some of the usual controls. Buyers can choose from a large range of screen sizes, however, the unit price is often higher than that for a television of similar size. The video shown on the display often comes from a digital signage player, which is like a DVD player than can support multiple displays. Some models are even capable of using media stored internally on a hard drive or memory card, and some can even access media from a computer over an Ethernet cable or wireless connection.

Cardboard signs are an inexpensive means of advertising but they can also appear cheap and tacky. The digital signage display has reduced the use of big cardboard signs in front of large retail stores. It has proven to be a far more effective means of advertising because it catches people’s attention as they walk past. By placing many displays next to each other, it’s possible to create a large display that takes up the entire front window. Inside, displays are used to draw attention to specials and even direct customers to the nearest available cash register.

Just like a modern television, a digital signage display can be either an LCD or plasma. The preferred type for small and medium sized displays is LCD, but plasma is still popular for large displays because of its lower cost. However, power usage and running costs need to be considered when a large number of displays are operating continuously. LCD displays typically have lower running costs than plasmas of a similar size. The size of the display is also important to consider as the viewing distance can be quite large, especially if the display is mounted high above the ground.

A digital signage display should have a high brightness and contrast ratio, and it should be a true high definition (1080p) model if possible. If several displays are to be placed together to form a larger display, the bezel on each one should be as small as possible to reduce visible gaps in the picture. If the lighting conditions change frequently, the display should have an ambient light sensor that automatically adjusts its brightness. A wireless model helps avoid the cost of installing cables but this can have its own problems, such as interference. Some models come with software that can be used to create videos, but this is not really essential as most videos are created for stores by advertising agencies.

In most cases, a digital signage display does not have a tuner and needs a direct video feed. This is usually provided by a digital signage player which replays a video over and over, but it can also be provided by a computer when real-time information needs to be displayed. A digital signage player is just a small box that sends video signals to multiple displays. Depending on the model, it may be able to read the video from a DVD, hard drive, USB flash drive, or a memory card. Some models even have an Ethernet port or wireless connectivity, which allows it to be hooked up to a computer.

This Digital Signage Display Review is Written/Updated on Dec 25th, 2010 and filed under Consumer Electronics. Both comments and pings are currently closed.

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