Canon Copiers

The Canon company often makes top ten lists when it comes to business practices, innovation, and creativity. Specializing in the production of optical equipment such as photocopiers and computer printers, the company is especially renowned for its Canon copiers.

A multinational corporation based in Ota, Tokyo, Japan, Canon got its name from the Japanese word, Kwanon, after the Buddhist deity Guan Yin. Goro Yoshida, one of the partners in the original Canon, coined the name in 1934. Perhaps apt for a company that is named after a deity, Canon has enjoyed unparallel success in the business machines markets. If you walk into any home, office or home office in the United States, there is a strong chance you will find some Canon electronics, be it a Canon copier, printer, or digital camera.

Many office workers take their Canon copiers for granted these days. These machines make perfect photocopies, collate, staple, enlarge, and in some cases, even scan, fax, and print from computers. But in the days before photocopiers, offices were a very different place. Without the hum of the photocopier filling the air, busy office secretaries and clerks were forced to make carbon copies of all documents. If carbon copying wasn’t an option, these poor put-upon workers had to resort to making copies by hand. It’s hard to imagine all the work that must have gone into creating letters or file copies. Fortunately for those poor office workers, the first commercial photocopier went to market in 1948. This copiers was, of course, Xerox Brand, and that’s why we so often call a photocopy a “Xerox” and a photocopier a “Xerox” machine.

So how did Canon photocopiers replace the “Xerox machine” in many offices? The answer lies in a classic example of guerilla marketing. Xerox was a huge corporation with staggering brand loyalty, and companies like Canon recognized that the best way to draw loyalty away from a larger corporation was to offer something they couldn’t – local service. Starting in the early 1980s, Canon began breaking their service up into many local dealerships, thus offering the one thing that Xerox could not. It is because of this stroke of marketing genius that Canon was able to become Xerox’s biggest challenger as early as 1985. Further, Canon and other Xerox rivals coached their salespeople to correct customers when they referred to copying as “Xeroxing.” In this way, they slowly chipped away at their competitor’s influence and Canon photocopiers grew in popularity.

The division of Canon that is in charge of providing photocopiers and other services to offices is called Canon Business Solutions. Not only do they lease or sell Canon photocopiers, they provide all manner of print and document solutions for small and medium businesses, large corporations and governments. Other solutions aside from Canon copiers include multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, and software to support those varied products.

Because Canon is a brand leader, it goes without saying that Canon copiers have come a long way since their introduction on the market as a competitor to Xerox. Modern lines of Canon copiers, such as the imageRunner and imagePRESS digital multifunction devices accomplish almost anything an office worker could ask for. Canon also continues to innovate. In 2008 the company was awarded over 2000 patents in the U.S.. Further, Canon regularly places in the top five in total patents every year. Harried office workers and anybody else who regularly uses a Canon copier is sure to benefit from this brand leading companies ever expanding grasp of the business machines market.

This Canon Copiers Review is Written/Updated on Aug 21st, 2009 and filed under Consumer Electronics. Both comments and pings are currently closed.

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