Apple Notebook Computer

Apple notebook computers are everywhere these days. One can barely enter an office, home, school, library or trendy coffee shop without seeing Apple’s ubiquitous logo adorning a notebook computer. But how did Apple get so popular? Why are their notebook computers so ubiquitous? And what sets them apart from their PC competitors?

Apple is an American multinational corporation which designs and manufactures consumer electronics products. Not only do they offer Apple notebook computers, but desktop computers, portable digital music players (such as the iPod), mobile phones (such as the iPhone), and many other handy electronics devices. Further, Apple electronics are known for their ease of use, aesthetically pleasing design, and popularity among youth. Apple and Microsoft, manufacturers of the PC, have conducted a famous ad campaign where they attempt to win the hearts, minds, and probably most importantly of all, brand loyalty, of computer buyers.

Apple notebook computers are a large part of what has made Apple such a successful company. Apple introduced their first notebook computer, the MacIntosh Portable, way back in 1989, long before laptops became as omnipresent as they are today. The first Apple notebook computer was bulky, but utilized a rudimentary form of many features common in laptops today – it ran on battery power, it included a built in mouse, and the machine closed to cover and protect the keyboard when not in use. (Laptop computers are often called notebooks because the way they fold shut is reminiscent of every school child’s main accessory.) Unfortunately, the first Apple notebook computer had power supply problems, causing cases where the hard drive simply failed to boot up.

The company learned their lesson well. The second Apple notebook computer model, the Powerbook, was released two years later in 1991. These models were an upgrade over the MacIntosh Portable in many ways – the most easily recognizable way being that they added color to the interface. As opposed to the MacIntosh Portable, the Powerbook, the second generation of Apple notebook computers, proved wildly popular and ushered in a golden era for Apple. Unfortunately for Apple, though, all golden ages precede a decline, and the company spent the next few years introducing unpopular and confusing products, causing their market share to plummet. In the late 1990′s though, starting with the 1998 introduction of the iMac (an all in one computer model), the company began to get back on track and started jetting toward the worldwide success they enjoy today.

As for Apple’s notebook computers, the company introduced the Macbook Pro in 2006. Replacing the Powerbook G4 (a descendent of the original Powerbooks introduced way back in 1991), these Apple notebook computers were aimed at power users – people who use computers for capabilities above and beyond what normal users might utilize them for – and professional users. The Macbook Pro was introduced in two aesthetic incarnations. The first incarnation look very similar to the Powerbook, while the second incarnation offered a more slim and tapered look, living up to the company’s reputation for aesthetically pleasing Apple notebook computers. Both designs, though, were made of aluminum. This allowed for a light, easily transportable weight, integral to the popularity of Apple notebook computers.

Apple outdid themselves in the portability department in January 2008, when they introduced the Macbook Air. This Apple notebook computer is the world’s thinnest notebook, and commercials showcase this fact by showing viewer’s the Apple notebook computer in profile view – it’s so thin it’s barely visible! The Macbook Air’s lightness was achieved by developers when they omitted several components long considered standard on laptops – namely, removable media drives. This Apple notebook computer has sometimes been criticized for its high price relative to other notebooks.

This Apple Notebook Computer Review is Written/Updated on Aug 27th, 2009 and filed under Computer Hardware. Both comments and pings are currently closed.

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